Privacy Policy
Effective Date: November 25, 2025
Last Updated: November 25, 2025
1. Introduction
RealtorEye, LLC (“RealtorEye,” “we,” “us,” or “our”) is committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our market intelligence service at realtoreye.com and related services (collectively, the “Service”).
Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Service.
Business Address
RealtorEye, LLC
30 N Gould St Ste R
Sheridan, WY 82801
Contact Information
Privacy Inquiries: admin at realtoreye dot com
Customer Support: support at realtoreye dot com
2. Information We Collect
2.1 Information You Provide Directly
- Account Registration:
- Full name (first and last name)
- Email address
- Phone number (optional)
- Company or brokerage name (optional)
- Real estate license information (if applicable)
- Subscription and Billing:
- Payment information (credit card details, billing address)
- ZIP codes for market intelligence coverage (unlimited selections allowed)
- Subscription tier and preferences
- Billing history and transaction records
- Communications:
- Information you provide when contacting customer support
- Feedback, survey responses, and testimonials
- Referral information (names and email addresses of referred individuals)
- Account Preferences:
- Market preferences and custom settings
- Email notification preferences
- Dashboard customization settings
2.2 Information Collected Automatically
- Usage Information:
- Pages viewed and features accessed
- Time spent on different sections of the Service
- Dashboard login frequency and duration
- Email open rates and click-through rates for market intelligence reports
- Search queries and interaction patterns
- Device and Technical Information:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Device type (desktop, mobile, tablet)
- Screen resolution and device identifiers
- Referring URLs and exit pages
- Email Engagement Data:
- Email delivery status (delivered, bounced, failed)
- Email open and read status
- Links clicked within emails
- Time and date of email interactions
2.3 Information from Third Parties
- Payment Processors:
- Stripe provides payment verification and fraud detection information
- Transaction status and payment method details
- Data Providers:
- ATTOM Data Solutions provides real estate market data that we process to generate your intelligence reports
- We do not receive personal information about you from data providers; only market data for your selected territories
- Referral Sources:
- If you were referred by another user, we collect your contact information provided by the referrer
- Referral tracking information to attribute successful signups
2.4 Information We Do Not Collect
- Social Security numbers or government-issued ID numbers
- Detailed financial information beyond payment processing
- Sensitive personal information such as health data, political opinions, or religious beliefs
- Biometric data
- Precise geolocation tracking (only approximate location from IP address)
- Browsing history outside of our Service
- User-generated content (the Service does not allow file uploads or user content creation)
3. How We Use Your Information
3.1 Primary Service Delivery
- Create and manage your account
- Deliver daily market intelligence reports to your email for unlimited ZIP codes
- Process your subscription payments and manage billing
- Provide customer support and respond to your inquiries
- Personalize market intelligence based on your selected ZIP code territories (unlimited)
- Maintain report archives in your dashboard
- Process referral rewards and credits
3.2 Service Improvement and Analytics
- Analyze usage patterns to improve Service features and functionality
- Monitor email engagement to optimize report content and timing
- Test new features and conduct A/B testing
- Identify and fix technical issues and bugs
- Ensure Service security and prevent fraud
3.3 Communications
- Send transactional emails (account confirmations, password resets, billing notifications)
- Deliver your daily market intelligence reports
- Send Service announcements and updates
- Provide customer support responses
- Send promotional emails about new features or special offers (you may opt out)
3.4 Legal and Compliance
- Comply with legal obligations and respond to legal requests
- Enforce our Terms of Service and other policies
- Protect our rights, property, and safety, and that of our users
- Detect, prevent, and address fraud, security issues, or technical problems
- Resolve disputes and investigate complaints
3.5 Business Operations
- Process referral programs and calculate rewards
- Analyze business metrics and performance
- Conduct internal auditing and quality assurance
- Plan for business continuity and disaster recovery
4. How We Share Your Information
4.1 We Do Not Sell Your Information
RealtorEye does not sell, rent, or trade your personal information to third parties for their marketing purposes. We will never share your information with data brokers or advertising networks.
4.2 Service Providers
We share your information with trusted third-party service providers who perform services on our behalf:
- Payment Processing: Stripe (payment processing and fraud detection)
- Information shared: Name, email, billing address, payment method details
- Purpose: Process subscription payments and manage billing
- Email Delivery: AWS SES (Amazon Simple Email Service) for email infrastructure
- Information shared: Email address, name, email content (market intelligence reports)
- Purpose: Deliver daily reports and transactional emails
- Data Providers: ATTOM Data Solutions (real estate market data)
- Information shared: Selected ZIP codes for data retrieval
- Purpose: Obtain market data to generate your intelligence reports
- Note: We do not share your personal information with ATTOM; only service-level data requests
- Hosting and Infrastructure: AWS (Amazon Web Services) for hosting and data storage
- Information shared: All account and service data
- Purpose: Host the Service and store data securely
All service providers are contractually obligated to:
- Use your information only for the specific purposes we authorize
- Maintain appropriate security measures
- Comply with applicable privacy laws
- Not disclose your information to other parties
4.3 Business Transfers
If RealtorEye is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or control of your personal information.
4.4 Legal Requirements
We may disclose your information if required to do so by law or if we believe in good faith that such action is necessary to:
- Comply with legal obligations, court orders, or government requests
- Enforce our Terms of Service and other agreements
- Protect and defend our rights or property
- Investigate and prevent fraud, security issues, or illegal activity
- Protect the personal safety of users or the public
4.5 Aggregated and Anonymized Data
We may create aggregated, anonymized, or de-identified data from your information by removing identifying details. This anonymized data cannot reasonably be used to identify you and may be used for:
- Industry research and market analysis
- Service improvement and development
- Public reports and presentations
- Sharing with third parties without restriction
4.6 With Your Consent
We may share your information with third parties when you provide explicit consent or direct us to do so.
5. Data Security
5.1 Security Measures
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:
- Technical Security:
- Industry-standard SSL/TLS encryption for data transmission
- AES-256 encryption for sensitive data at rest
- Secure password hashing using bcrypt or similar algorithms
- Regular security patches and updates
- Firewall protection and intrusion detection systems
- Secure API authentication and access controls
- Organizational Security:
- Access controls limiting employee access to personal information on a need-to-know basis
- Background checks for employees with access to sensitive data
- Regular security training for staff
- Incident response and data breach procedures
- Regular security audits and vulnerability assessments
- Secure development practices and code reviews
- Infrastructure Security:
- AWS enterprise-grade hosting with SOC 2 compliance
- Automated backups with encryption
- Redundant systems for business continuity
- DDoS protection and rate limiting
- Database access logging and monitoring
5.2 Payment Security
Payment information is handled exclusively by Stripe, our PCI DSS Level 1 certified payment processor. We do not store complete credit card numbers on our servers. Stripe maintains comprehensive security measures compliant with payment card industry standards.
5.3 Your Security Responsibilities
You are responsible for:
- Maintaining the confidentiality of your password and account credentials
- Notifying us immediately of any unauthorized account access
- Using strong, unique passwords
- Keeping your account information current and accurate
- Logging out of your account when using shared devices
5.4 Data Breach Notification
In the event of a data breach that compromises your personal information, we will:
- Notify you within 72 hours of discovering the breach
- Provide details about the nature of the breach and information affected
- Outline steps we are taking to address the breach
- Recommend actions you can take to protect yourself
- Comply with all applicable data breach notification laws
5.5 Limitations
While we implement robust security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. You provide your information at your own risk.
6. Data Retention
6.1 Retention Periods
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Active Accounts:
- Account information: Retained while your account is active
- Transaction history: Retained for 7 years for tax and accounting purposes
- Email engagement data: Retained for 24 months
- Usage analytics: Retained for 36 months
- Closed Accounts:
- After account cancellation, most personal information is deleted within 90 days
- Billing and transaction records retained for 7 years for legal and tax compliance
- Anonymized usage data may be retained indefinitely
- Legal Holds:
- Information subject to legal proceedings or investigations is retained until the matter is resolved
- Information necessary to comply with legal obligations is retained as required by law
6.2 Deletion Upon Request
You may request deletion of your personal information at any time by contacting support at realtoreye dot com.
Upon receiving a valid deletion request:
- We will delete your personal information within 30 days
- Some information may be retained as required by law or for legitimate business purposes
- Anonymized data that cannot identify you may be retained
- Backup copies in disaster recovery systems may take up to 90 days to be completely removed
6.3 Automatic Deletion After Cancellation
- Your account remains accessible through the end of your billing period when you cancel your subscription
- After the billing period ends, your personal information is automatically deleted within 90 days
- You will receive an email notification before deletion occurs
- You may request immediate deletion by contacting support at realtoreye dot com
7. Your Privacy Rights
7.1 Access and Portability
- Access your personal information we hold about you
- Request a copy of your data in a structured, machine-readable format
- Review your account information in your dashboard at any time
To request data access or portability, email admin at realtoreye dot com. We will provide your information within 30 days of receiving a verified request.
7.2 Correction and Update
- Correct inaccurate personal information
- Update your account information at any time
- Modify your ZIP code coverage and preferences
You can update most information directly in your account dashboard. For assistance, contact support at realtoreye dot com.
7.3 Deletion
- Request deletion of your personal information
- Cancel your account and have your data removed
To request deletion, email support at realtoreye dot com or cancel your account through your dashboard. See Section 6.2 for deletion timelines and exceptions.
7.4 Opt-Out of Marketing Communications
- Opt out of promotional emails at any time
- Unsubscribe using the link in any promotional email
- Continue receiving transactional and service-related emails
You cannot opt out of:
- Transactional emails (billing notifications, password resets)
- Daily market intelligence reports (these are the core Service; cancel your subscription if you don’t want them)
- Important Service announcements
To opt out of marketing emails, click “Unsubscribe” in any promotional email or email support at realtoreye dot com.
7.5 Do Not Track
Our Service does not respond to Do Not Track (DNT) signals because there is no industry consensus on what actions to take in response to DNT signals. We do not track your browsing activity across third-party websites.
7.6 Rights for EU Users (GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):
- Legal Basis for Processing:
- Contract performance: Processing necessary to provide the Service
- Legitimate interests: Service improvement, security, and business operations
- Consent: Marketing communications (you may withdraw consent at any time)
- Legal obligations: Compliance with laws and regulations
- Additional GDPR Rights:
- Right to restriction of processing
- Right to object to processing based on legitimate interests
- Right not to be subject to automated decision-making (we do not use automated decision-making that significantly affects you)
- Right to lodge a complaint with a supervisory authority
To exercise your GDPR rights, contact admin at realtoreye dot com.
7.7 Rights for California Users (CCPA)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):
- California Privacy Rights:
- Right to know what personal information is collected, used, and shared
- Right to delete personal information
- Right to opt-out of sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your rights
- California Disclosures:
- Categories of information collected: See Section 2
- Sources of information: See Section 2
- Business purposes for collection: See Section 3
- Categories of third parties with whom we share information: See Section 4
To exercise your CCPA rights, email admin at realtoreye dot com or call our support line. We will verify your identity before processing requests.
Authorized Agents: California residents may designate an authorized agent to make requests on their behalf. We will require proof of authorization before processing such requests.
8. Cookies and Tracking Technologies
8.1 Types of Cookies We Use
We use cookies and similar tracking technologies to enhance your experience and collect information about how you use the Service.
- Essential Cookies:
- Session management and authentication
- Security and fraud prevention
- Load balancing and performance
- These cookies are necessary for the Service to function and cannot be disabled.
- Functional Cookies:
- User preferences and settings
- Dashboard customization
- Email notification preferences
- You may disable these, but some features may not work properly.
- Analytics Cookies:
- Usage statistics and traffic analysis
- Feature usage and engagement metrics
- Performance monitoring
- You may disable these without affecting Service functionality.
8.2 How We Use Cookies
- Keep you logged in to your account
- Remember your preferences and settings
- Understand how you use the Service
- Improve performance and user experience
- Detect and prevent security issues
8.3 Email Tracking
We use email tracking technologies to:
- Confirm email delivery
- Track email opens and reads
- Monitor link clicks within emails
- Optimize email timing and content
You can disable email tracking by configuring your email client to block images and tracking pixels, but this may affect how emails display.
8.4 Managing Cookies
You can control cookies through your browser settings:
- Most browsers allow you to block or delete cookies
- You can set your browser to notify you when cookies are set
- Blocking cookies may affect Service functionality
Browser Cookie Settings:
Chrome: Settings > Privacy and security > Cookies
Firefox: Options > Privacy & Security > Cookies
Safari: Preferences > Privacy > Cookies
Edge: Settings > Privacy > Cookies
8.5 Third-Party Cookies
We do not allow third-party advertising cookies or tracking pixels. The only third-party cookies on our Service are from:
- Stripe (payment processing)
- AWS (hosting infrastructure)
These third parties have their own privacy policies governing their use of cookies.
9. Children’s Privacy
The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are under 18, do not use the Service or provide any information to us.
If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible.
If you believe we have collected information from a child under 18, please contact us immediately at admin at realtoreye dot com.
10. International Data Transfers
10.1 Data Storage Location
Your information is stored and processed in the United States. The Service is hosted on AWS servers located in the United States.
10.2 International Users
If you access the Service from outside the United States, you acknowledge that your information will be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country.
10.3 EU-US Data Transfers
For users in the European Economic Area (EEA) or United Kingdom, we rely on the following mechanisms for lawful data transfers:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions where applicable
- Your explicit consent to the transfer
We implement appropriate safeguards to ensure your data receives an adequate level of protection in compliance with GDPR requirements.
11. Third-Party Links and Services
11.1 Third-Party Links
The Service may contain links to third-party websites, services, or resources. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
11.2 Third-Party Services
We use the following third-party services:
These third parties have their own privacy policies and are responsible for their privacy practices.
11.3 Social Media
If you interact with us on social media platforms (LinkedIn, Facebook, Twitter, etc.), those platforms have their own privacy policies governing how they collect and use your information. We do not control the privacy practices of social media platforms.
12. Changes to This Privacy Policy
12.1 Updates and Modifications
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the “Last Updated” date at the top of this Privacy Policy
- Send you an email notification to your registered email address
- Provide prominent notice on our website or in the Service
- Provide at least 30 days’ notice before material changes take effect
12.2 Continued Use
Your continued use of the Service after the effective date of the updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with the updated Privacy Policy, you must cancel your subscription and stop using the Service.
12.3 Review Regularly
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
13. Contact Us
13.1 Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:
13.2 Response Time
- General questions: 5 business days
- Data access requests: 30 days
- Data deletion requests: 30 days
- Urgent security concerns: 24 hours
13.3 Supervisory Authority
If you are located in the EEA or UK and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local data protection authority.
14. California Shine the Light Law
California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.
15. Nevada Privacy Rights
Nevada residents have the right to opt out of the sale of certain personal information to third parties. We do not sell your personal information as defined under Nevada law. If you are a Nevada resident and have questions, contact admin at realtoreye dot com.
Acknowledgment: By using the RealtorEye Service, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.
Last Updated: November 25, 2025
