Data Policy

1. Introduction

This Data Policy explains how RealtorEye, LLC (“RealtorEye,” “we,” “us,” or “our”) collects, processes, stores, and protects data in connection with our real estate market intelligence service (the “Service”). This policy covers personal data about users and real estate market data powering our intelligence platform. Please review this Policy along with our Privacy Policy and Terms of Service.

2. Types of Data We Collect

2.1 Personal Data

Personal data is information that identifies or can identify you as an individual. See our Privacy Policy for complete details.

2.2 Market Intelligence Data

• Property listings and sales for unlimited ZIP codes
• Market trends and velocity calculations
• Opportunity scores and analysis
• Competitive intelligence
• Market predictions and insights

All subscriptions include unlimited ZIP code coverage.

2.3 Source Data

• ATTOM Data Solutions: Listings, sales history, property details
• MLS: Real-time listing data (premium tier customers)
• Public records: Ownership, transaction, tax assessments

2.4 Usage Data

• Dashboard activity and feature usage
• Email engagement metrics
• Report view patterns
• Search queries and filter preferences
• Time spent per section

2.5 Aggregate Data

• Platform usage statistics
• Market coverage analytics
• Feature adoption rates
• Customer satisfaction metrics

3. Data Collection Methods

3.1 Direct Collection from Users

• Account registration
• Selecting ZIP codes for coverage
• Preferences and settings configuration
• Contacting customer support
• Referral programs, surveys, feedback

3.2 Automated Collection

• Cookies & tracking on our site
• Email tracking pixels
• Server logs & analytics
• Dashboard monitoring
• API request logs

3.3 Third-Party Data Providers

• ATTOM Data Solutions
  • Weekly data updates (SFTP/S3)
  • 350+ MLS nationwide
  • On-market listings, sales data, characteristics
  • Market stats & trends
• Home Junction (Premium Tier)
  • Hourly updates for select markets
  • Real-time MLS for top metro areas
  • Direct MLS integration

3.4 Data We Do NOT Collect

• Off-market property owner contact info
• Consumer credit data
• Detailed financial records beyond billing
• User-generated content (e.g. file uploads)
• Social media data
• Precise GPS tracking
• Biometric or health data

4. Data Processing & Analysis

4.1 Intelligence Engine Processing

• Property Analysis: Pricing opportunities, comparable sales, price variances, seller motivation
• Market Velocity: Days-on-market trends, inventory shifts, absorption rates, seasonality
• Competitive Intelligence: Agent/brokerage rankings, market share, activity monitoring
• Opportunity Scoring: Scoring with proprietary algorithms, personalized to your preferences

4.2 Data Personalization

• Your chosen ZIP codes (unlimited)
• Historical engagement patterns
• Time per report type
• Click-through behavior
• Implicit preference learning

You may add/remove ZIP codes at any time, no extra charge.

4.3 Data Accuracy & Quality Control

• Cross-reference multiple data sources
• Automated validation for consistency
• Confidence scoring for uncertain points
• Error detection and regular audits

4.4 Processing Limitations

• Source data accuracy: relies on external providers
• Update frequency: weekly (standard), hourly (premium)
• Geographic & historical limits based on provider retention
• Algorithm accuracy: AI insights are probabilistic

5. Data Storage & Security

5.1 Storage Infrastructure

• AWS (US-East-1 region) with encrypted MySQL 8.0
• Redundant multi-zone storage
• Daily encrypted backups (30-day retention)

5.2 Data Encryption

• In Transit: TLS 1.2+ (HTTPS, SFTP, etc.)
• At Rest: AES-256 for databases, S3 storage, backups
• Secure key management via AWS KMS

5.3 Access Controls

• Password-protected accounts (bcrypt hashing)
• Session tokens, 2FA available
• Session timeout after inactivity
• Employee RBAC, minimum access, logging & audits
• Employee background checks

5.4 Security Monitoring

• Real-time intrusion detection & automated alerts
• Penetration testing, security incident response
• Audit logging, failed authentication tracking

5.5 Payment Data Security

• Stripe (PCI DSS Level 1): payment processing only
• No storage of complete card numbers by RealtorEye
• Fraud detection, secure form embedding

6. Data Retention

6.1 Active Account

• Account data: retained while active, self-managed via dashboard
• Reports: archived 24 months, auto-deleted thereafter (can export)
• Billing data: 7 years per legal/tax regulation
• Usage data: emails (24m), analytics (36m), logs (90d), aggregated stats (indefinite)

6.2 Closed Accounts

• Account closes at end of billing period; no new data collected
• 30-day window to reactivate before deletion
• All personal info deleted after 30 days except legally/mask-retained data
• Billing records (7yrs), anonymized/aggregated stats kept indefinitely

6.3 Legal/Compliance Retention

• May retain certain data longer per law, regulation, or contracts

6.4 User-Initiated Deletion

• Email support at realtoreye dot com to request deletion (processed within 30 days)
• Some items may remain (e.g. billing records per law, aggregated non-identifiable stats)

7. Data Sharing & Disclosure

7.1 No Selling

RealtorEye does not sell, lease, or trade your personal or market data to third-parties.

7.2 Service Providers

• Stripe: payment processing (PCI DSS Level 1, US-based)
• AWS: hosting, data storage, email delivery (SOC 2 Type II, US)
• ATTOM Data: market data feed (ZIP code-based, not linked to identity)

All providers are contractually required to comply with security and privacy standards.

7.3 Legal Disclosures

• Only if required (court order, subpoena, law enforcement, regulation)
• You will be notified when allowed
• Minimum info released, all requests documented

7.4 Business Transfers

In event of acquisition/merger, user data may transfer but the new entity must honor this Policy.

7.5 Anonymized Data Sharing

May share aggregate/anonymous data (not traceable to individuals) for research or reporting.

8. Your Data Rights & Control

• Access: View/export your data (email admin at realtoreye dot com; 30 day response)
• Correct: Update info in your dashboard or request corrections
• Delete: Request deletion (see process above; legally retained items excluded)
• Restrict Processing: Opt out of marketing, analytics, or restrict processing of specific data
• Portability: Export your data in standard formats on request
• Object: Object to certain processing (e.g., marketing, analytics)

9. Market Data Rights & Restrictions

• Unlimited ZIP code reports for your business only
• No resale, redistribution, or data harvesting
• No creation of competing products or services with RealtorEye data
• No removing attributions or violating provider terms
• Market data licensed not sold
• Violation may result in data loss

10. Data Accuracy & Limitations

• We strive for accuracy, but source and delivery limits may apply
• No warranty of 100% accuracy or timeliness
• You must verify critical details and use professionals as needed
• Report errors to support at realtoreye dot com for investigation and possible correction

11. Data Breach Response

• Security audits, intrusion prevention/training, and response procedures in place
• Immediate action and notification (users and regulatory agencies) within 72 hours when required
• Ongoing user support and review after resolution

12. International Data Transfers

• All data stored/processed in the US (AWS US-East-1, no routine international transfers)
• By using the Service from abroad, you consent to your data being processed under US law
• GDPR-compliant mechanisms for EEA/UK users; rights for access, correction, erasure, objection, etc.
• Safeguards: Standard Contractual Clauses, technical & organizational measures, regular review
• Contact admin at realtoreye dot com for DPO/rights

13. Children’s Data

• Service is for individuals 18+ only
• No data knowingly collected from children under 18
• Immediate deletion of any child data discovered (with parental notice if possible)
• Report suspected issues to admin at realtoreye dot com

14. Changes to This Data Policy

• We may update this Policy as needed and will update the “Last Updated” date
• Material changes: email notice, home page notice, and 30 days advance heads-up before changes apply
• Continued use of the Service means you accept revisions; cancel if you disagree
• Please review the policy periodically

15. Contact Information

Data Officer:
Email: admin at realtoreye dot com
Mail: RealtorEye, LLC, 30 N Gould St Ste R, Sheridan, WY 82801

Customer Support:
Email: support at realtoreye dot com

• General data questions: 5 business days
• Access or deletion requests: 30 days
• Corrections: 7 business days
• Security concerns: 24 hours
• Breach notifications: 72 hours

GDPR/Privacy Rights: For EU/UK users, contact admin at realtoreye dot com (subject “GDPR Request”) and provide your full name and registered email. Your identity will be verified before processing.

Lodge Complaints (EU/UK): Contact your local data protection authority or see here.

16. Transparency & Accountability

• We keep records of processing, purposes, recipients, transfers, retention, and security
• Regular audits of security, retention, and compliance controls
• Compliant with US federal/state laws, GDPR (EU), CCPA (CA), and industry standards
• Continuous improvements via review, best practices, feedback, and training

Acknowledgment: By using the RealtorEye Service you accept the practices outlined in this Data Policy.

Last Updated: November 25, 2025